4 articles
New Zealand marketers face a complex landscape marked by persistent inflation, weak productivity, and a potential global media mega-merger. Understanding these dynamics is crucial for effective budget allocation, content strategy, and customer engagement in 2026 and beyond.
Recent reports highlight significant profits for energy gentailers and continued challenges in breaking the supermarket duopoly. These trends underscore the concentrated nature of key sectors within the New Zealand economy, impacting consumer spending and competitive landscapes. For NZ marketers, understanding these dynamics is crucial for strategic planning and consumer engagement.
New Zealand's business environment is experiencing significant shifts, with major retail assets changing hands, increased scrutiny on market power, and a cautious economic outlook. For NZ marketers, understanding these dynamics is crucial for strategic planning and maintaining relevance in a challenging climate.