435 articles
Programmatic audio is expanding beyond traditional streaming and podcasts, with in-store audio now gaining traction as a significant channel. Retailers are leveraging background soundscapes for targeted advertising and brand messaging, creating a new 'last touch' opportunity within physical retail environments.
Major retailers are increasingly integrating creator-led content into their retail media networks, recognizing its effectiveness in driving engagement and purchases. This shift highlights a growing convergence of commerce and authentic digital storytelling, moving beyond traditional ad formats.
Cartier is set to establish its inaugural New Zealand boutique on Auckland's Queen Street, marking a significant entry for a global luxury brand. This move underscores the growing appeal of the New Zealand market for high-end retailers and reflects changing consumer spending patterns.
Green Cross Health is reportedly in discussions regarding the potential divestment of its medical division. This move could reshape the healthcare landscape, impacting competition and service delivery across New Zealand.
NZME's real estate platform, OneRoof, has announced a strategic partnership with property management technology firm, Tenancy. This collaboration aims to simplify and enhance rental processes for landlords and tenants across New Zealand.
Rising living costs are compelling some New Zealanders to adopt more reclusive lifestyles, significantly altering their spending patterns. This shift, highlighted by a case manager's budget, reveals a prioritisation of essentials and a reduction in discretionary social activities.
Fonterra farmer-shareholders are receiving significant payments from the Mainland cheese brand sale, injecting capital into rural communities. This windfall is expected to influence spending patterns, creating opportunities and challenges for marketers targeting agricultural and consumer sectors.
Kylie Jenner, a prominent global influencer, has launched k2o, a beauty-focused hydration powder, in collaboration with creator management firm Night. This venture underscores the increasing sophistication and financial muscle behind creator-led product development, leveraging immense digital reach for direct-to-consumer sales.
Walmart-owned Flipkart and Amazon are leveraging their scale and financial power to dominate India's quick-commerce sector, expanding into smaller cities and employing aggressive discounting. This strategy is creating significant challenges for local quick-commerce startups, forcing consolidation or exit.
The first quarter of 2026 saw a significant resurgence in New Zealand's housing market, driven by strong activity from first-home buyers and returning mortgaged investors. This shift indicates growing consumer confidence and potential economic stability.
Chipotle is revamping its loyalty program with enhanced benefits and in-store promotions, aiming to deepen customer engagement and expand its membership base. This move highlights the evolving strategies for retaining customers and driving repeat business in competitive markets.
Dollar General is deploying an AI-driven audio program across 6,000 stores, transforming the in-store experience into a dynamic media channel. This move signals a significant evolution in retail media networks, integrating advanced technology to enhance shopper engagement and advertiser reach.
