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APAC Measurement Expertise Boosted: Implications for NZ Marketers
Analytic Partners has strategically appointed Andy Ford, a seasoned analytics professional from Meta and Coles 360, to bolster its APAC leadership. This move signals an increased focus on sophisticated marketing measurement across the region, driven by growing demand for advanced solutions.
What Happened
- •Analytic Partners appointed Andy Ford as Associate Vice President for the APAC region on 11 March 2026.
- •Ford brings extensive experience from previous roles at Meta and Coles 360, focusing on analytics and measurement.
- •This strategic hire aims to enhance client partnerships and meet the rising demand for advanced marketing measurement.
- •The appointment strengthens Analytic Partners' regional leadership, particularly in Australia.
- •The move underscores a broader industry trend towards more robust commercial analytics.
- •Ford's background includes deep involvement with retail media and platform analytics.
Why It Matters for NZ Marketers
- •NZ marketers often leverage similar platforms and measurement tools as their Australian counterparts, making regional advancements directly relevant.
- •Increased regional expertise in commercial analytics means better access to advanced measurement methodologies for NZ brands.
- •The appointment of an individual with Meta and retail media experience highlights the growing complexity of digital and retail advertising measurement in NZ.
- •NZ businesses operating in Australia or with regional ambitions will benefit from enhanced measurement capabilities.
- •This signals a potential for more tailored, sophisticated measurement solutions to become available or more prevalent in the NZ market.
- •It reinforces the need for NZ marketers to critically evaluate their current measurement frameworks against best practices.
Strategic Implications
- •Prioritise investment in robust marketing mix modeling (MMM) and multi-touch attribution (MTA) capabilities to understand true ROI.
- •Develop deeper partnerships with analytics providers who can offer regional insights and expertise.
- •Integrate retail media data more effectively into overall marketing measurement strategies.
- •Challenge existing measurement frameworks to ensure they provide actionable insights beyond basic last-click attribution.
- •Upskill internal teams in advanced analytics to better interpret and utilise complex measurement data.
- •Demand greater transparency and granular insights from media partners, especially those with significant platform data.
Future Trend Signals
- •The continued rise of sophisticated, holistic marketing measurement as a non-negotiable for competitive advantage.
- •Increased demand for analytics professionals with cross-platform and retail media expertise.
- •Greater integration of first-party data with third-party measurement solutions to navigate privacy changes.
- •A shift towards predictive analytics and scenario planning in marketing investment decisions.
Sources
Editorial note: This analysis is original, AI-assisted editorial content. All source material is attributed with links. No full articles are reproduced. Short excerpts are used under fair dealing principles.
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