Former VML AUNZ CEO Launches New Trans-Tasman Consulting Venture

Wednesday, 29 April 20268 min read3 views

Thomas Tearle, former CEO of VML AUNZ, has co-founded Underdog Studio, a new Sydney-based consulting firm focused on digital transformation. This new entity aims to deliver outcomes-based solutions, leveraging AI and deep digital expertise, signaling a shift in the regional agency landscape.

What Happened

•Thomas Tearle, previously CEO of VML AUNZ, co-launched Underdog Studio, a new consulting firm.
•He partnered with Brent Clarke, formerly a digital leader at McDonald's, for this venture.
•Underdog Studio is based in Sydney, Australia, and focuses on business and technology consulting.
•The firm emphasises an outcomes-based model, aiming for tangible results for clients.
•Key capabilities include leveraging AI and expertise across various digital domains.
•The announcement was made on 29 April 2026, as reported by Mumbrella.

Why It Matters for NZ Marketers

•The launch by a prominent Trans-Tasman agency leader introduces a new competitor for NZ agencies and consultants.
•NZ marketers may gain access to a new high-calibre consulting option for digital transformation and AI integration.
•This signifies a potential talent drain or shift, as experienced leaders opt for independent ventures over large network agencies.
•It could pressure existing NZ agencies to refine their outcomes-based models and AI offerings.
•The focus on AI and digital transformation highlights evolving client demands that will also impact the NZ market.
•Increased competition in the consulting space could drive innovation and better value for NZ businesses.

Strategic Implications

•Evaluate current agency partnerships for their ability to deliver outcomes-based results and AI integration.
•Consider how new independent consultancies might offer more agile or specialised solutions compared to larger networks.
•Assess internal capabilities for digital transformation and AI, identifying potential gaps that such firms could fill.
•Monitor the competitive landscape for similar independent ventures emerging in the NZ market.
•Develop clear KPIs and outcome metrics for all marketing initiatives to align with this results-driven trend.
•Explore strategic collaborations with niche consultancies for specific project-based expertise.

Future Trend Signals

•A growing trend of senior agency talent transitioning to independent consulting, offering specialised, agile services.
•Increased demand for outcomes-based remuneration models, shifting away from traditional retainer or hourly billing.
•The acceleration of AI integration as a core offering across all marketing and business consulting services.
•The rise of 'studio' or 'boutique' consultancies challenging established agency networks in the digital transformation space.

Sources

Ex-VML CEO Thomas Tearle launches Underdog Studio — Mumbrella

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