450 articles
Independent media agencies are experiencing significant growth, leveraging AI-powered tools to scale operations and enhance profitability. This shift redefines traditional growth metrics, focusing on efficiency and repeatable intellectual property rather than sheer headcount, enabling smaller teams to compete effectively with larger counterparts.
Programmatic audio is expanding beyond traditional streaming and podcasts, with in-store audio now gaining traction as a significant channel. Retailers are leveraging background soundscapes for targeted advertising and brand messaging, creating a new 'last touch' opportunity within physical retail environments.
Recent high-level executive departures at The Trade Desk, a major programmatic ad platform, indicate significant shifts within the ad tech sector. This 'changing of the guard' coincides with a perceived buyer's market and increased industry uncertainty, prompting closer examination of platform stability and strategic direction.
The Trade Desk, a major demand-side platform, is reportedly facing increasing friction with advertising agencies. Disputes centre on the platform's control over programmatic advertising workflows and concerns regarding transparency in media buying practices.
A former Seven Network executive has acquired a significant stake in Southern Cross Austereo (SCA), signalling potential shifts in Australian media dynamics. This move could influence content distribution and advertising opportunities across the Tasman, necessitating vigilance from New Zealand marketers.
Following its acquisition of Val Morgan Digital, Vinyl Group has significantly restructured its leadership, appointing new C-suite executives including a former ByteDance publishing operations lead. This move reflects a strategic pivot towards integrated digital content and advertising capabilities across the Tasman.
NZME's OneRoof has formed a strategic alliance with property technology firm Tenancy, aiming to digitise and simplify New Zealand's rental market processes. This collaboration seeks to create a more integrated platform for landlords, tenants, and property managers, potentially centralising rental data and interactions.
NZME's real estate platform, OneRoof, has announced a strategic partnership with property management technology firm, Tenancy. This collaboration aims to simplify and enhance rental processes for landlords and tenants across New Zealand.
Microsoft is reportedly testing advanced AI capabilities, akin to OpenClaw, for its Copilot assistant within Microsoft 365. This development aims to enable Copilot to autonomously execute complex tasks, operating continuously on behalf of users. The move signals a significant shift towards more independent and proactive AI integration in business applications.
Dollar General is deploying an AI-driven audio program across 6,000 stores, transforming the in-store experience into a dynamic media channel. This move signals a significant evolution in retail media networks, integrating advanced technology to enhance shopper engagement and advertiser reach.
US sports publisher On3 is leveraging AI-powered content recommendations to enhance user engagement and revenue per session, responding to declining traffic from traditional search and social channels. This strategy focuses on optimising the value of existing site visitors rather than solely pursuing new traffic acquisition.
The rise of large language models (LLMs) is reshaping the online shopping journey, presenting both opportunities and challenges for advertisers. Brands must understand how consumers interact with AI chatbots for product discovery to effectively integrate into these emerging commerce pathways.
