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McCann's Repeat Win Signals Evolving NZ Media Partnership Excellence
McCann New Zealand has secured the 2025 NZME Imprint Award for the second consecutive year, recognising their strategic media partnership. This achievement underscores the increasing importance of innovative collaboration between agencies and media owners in the competitive New Zealand market.
What Happened
- •McCann New Zealand was named the recipient of the 2025 NZME Imprint Awards.
- •This marks the second consecutive year McCann has won this prestigious industry award.
- •The award acknowledges excellence in strategic media partnership and campaign execution with NZME.
- •The announcement was made on 13 March 2026, as reported by StopPress.
Why It Matters for NZ Marketers
- •This win highlights the benchmark for effective media agency-publisher collaboration within the New Zealand advertising landscape.
- •It signals to other agencies and brands the value NZME places on innovative and impactful partnerships.
- •For NZ marketers, it showcases a successful model for leveraging a major local media platform to achieve campaign objectives.
- •The repeat victory suggests a consistent high standard of strategic thinking and execution from McCann in the local market.
Strategic Implications
- •Marketers should evaluate their media agency's capability for deep, strategic partnerships with key local media owners like NZME.
- •Agencies need to move beyond transactional media buying towards integrated, value-added collaborations to stand out.
- •Brands should seek agencies demonstrating a proven track record of leveraging media owner insights and platforms for superior campaign performance.
- •This outcome encourages media owners to continue fostering strong agency relationships through recognition and collaborative initiatives.
Future Trend Signals
- •The emphasis on 'partnership' over 'placement' will intensify as media landscapes become more complex.
- •Awards like Imprint will increasingly reward data-driven integration and innovative content solutions, not just spend.
- •Expect continued focus on bespoke solutions developed jointly by agencies and media owners to cut through market noise.
- •The bar for strategic media planning and execution in New Zealand will continue to rise, driven by competitive recognition.
Sources
Editorial note: This analysis is original, AI-assisted editorial content. All source material is attributed with links. No full articles are reproduced. Short excerpts are used under fair dealing principles.
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